Big Data and Society: the digital footprint of human activities. Lecture, 2 February 2023

Fundación BBVA at Palacio del Marqués de Salamanca. Paseo de Recoletos, 10. Madrid

February 2, 2023


19.00 – 20.30 CEST

The term Big Data has become popular in recent years and refers to the production of huge amounts of data. Human activity is captured through multiple networks of sensors and devices, thus leaving a digital footprint. The analysis of this digital footprint is of great value not only for companies, but also for human behavior research. This conference highlights the importance of big data for the study of human activity. Results of different studies are shown that apply geolocated massive data sources (mobile telephony, social networks, bank card transactions, GPS vehicle records, etc.) to the study of the dynamics of the city, particularly in the fields of mobility, tourism and urban studies. 

Prof. Javier Gutiérrez Puebla

is Professor of Human Geography at Complutense University of Madrid, Director of the tGIS Research Group (Transport, Infrastructures and Territory) and Director of the EMT-UCM Chair of Cycling Mobility. He focuses his research on GIS (Geographic Information Systems), transportation and urban studies. He has been Director of the Department of Geography, Coordinator of the Master’s Degree in Geographic Information Technology and the PhD Program in Geography at the Complutense University, President of the Geographic Information Technology Group of the Association of Spanish Geographers and Coordinator of the Diploma of Tourism of the Center for Higher Studies Felipe II. Currently he is working on the application of geolocalized Big Data to social research, especially in the field of mobility, tourism and the dynamics of the city.